The Secret To Saving Your Relationships While Rapidly Growing Your Team
Not too long ago, I was so excited about the company I was in, posting about my “opportunity” all over my page and sending messages to people I hadn’t seen in 5+ years hoping they’d be interested in my business.
This is a problem most networkers have. They go to their profile and plaster their products and company links hoping that they might “catch” a random scroller’s attention.
Social media can be a POWERFUL tool when it comes to building a business online.
But, most people tend to abuse it (unknowingly in most cases) shooting themselves in the foot, causing their online recruiting tactics to cripple their business.
So with that said, have you ever said the words “Join My Team” or “Try My Products” on Facebook? Or have you ever posted your company link for people to see on your status update, profile page, in a group, or through a message?
If any of these scenarios describes you, don’t worry I was there too.
But I want to inform you (for your own good) that you’re doing it wrong and you may actually be repelling the people you’re trying so hard to attract!
Posting your company link or slamming your profile with products so people check out your stuff is an amateur move when it comes to building your network marketing business online. It comes off spammy and turns people away.
It’s time to become a professional and learn how to build on Facebook the right way!
So I want to share with you some key strategies you can implement that not only work, but will get you results that can explode your business and make prospecting and recruiting much easier and fun!
One of the first questions you need to answer is whether you’ll use your personal Profile or create a “fan” page to promote your products or services.
It’s important to point out that you can have success utilizing both.
But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your business long-term.
And you do want a long-term business, right?
Right! So let’s dig in, starting with…
Personal Facebook Profiles
Now there are friends of mine that have seen success building their businesses using their personal profiles.
I recommend that you don’t completely go away from this page because it is an audience (whether targeted or not) that you have built…
That’s a firm limitation, especially when less than 5% of your friends will actually see your posts because of Facebook’s algorithm.
This algorithm can be a network marketers best friend or worst enemy.
It’s your worst enemy if you’re that amateur that’s spamming your company link and opportunity all over the place hoping and praying someone buys your stuff or joins your team.
However, if used right, it can be your best friend, putting you and your opportunity in front of thousands of people in a short amount of time.
Your profile also limits you because Facebook doesn’t want you to use your personal Profile as a vehicle for building your business.
In fact, it’s against their rules.
If Facebook ever saw that you were using your personal profile for business purposes, such as posting a bunch of links and crowding everybody else’s News Feed with a bunch of products they’re not really interested in, then you could have your account suspended.
The consequences are worse if you use private messaging in the wrong way because you could end up being permanently banned from Facebook.
But, the biggest limitation I’ve found is not being able to run ads on your personal Profile.
Now, that might sound weird to people in traditional network marketing.
You might wonder, “Why would I want to run advertising if the name of the game is to personally sponsor and recruit people?”
Well, it’s because you want a large audience to be exposed to your business, and you can only get that from ads.
Now, using ads isn’t required in this strategy, however it’s powerful when used correctly and will build your network 10x faster in comparison to not using them.
Let me ask you a question…
Do you know anyone that has hopped into network marketing and 6 months to a year later they’ve hit the top ranks of their company?
Maybe you’ve witnessed it first hand in your own company.
Does it make you wonder “What does that person have that I don’t have?”…
The answer is simple…they have a network!
They have a network of people that already know, like and trust them. It doesn’t matter what that person does, their network wants to do it too.
What it comes down to is if your prospect doesn’t know like or trust you, they aren’t going to do business with you and they aren’t going to buy from you.
You need to stop branding your company and the products you promote and start branding yourself.
So with that said, let’s switch gears and look at…
Facebook “Fan” Pages
In a nutshell, the cons of personal Profiles for business are solved by creating a Fan Page.
With a Fan Page, you can run ads to the 2 billion monthly active users, so there’s practically an unlimited audience.
Let’s explore that a bit more…
A Fan Page is intended to have as massive of a reach (the number of people who see your updates) as possible.
Facebook fully supports you building a huge following.
In fact, it’s central to their business model. So a fan page is the perfect place to grow that “network”!
Keeping Business and Life Separate
One of the things I’ve always hated, especially as I grew into this industry, was having my personal life and business life mixed together on Facebook.
At first, I did what a lot of networkers do…
I added a bunch of people I didn’t know onto my friends list, which meant I had all these people in my News Feeds who I didn’t know and didn’t care about.
And to top it off, I had friends blocking me because they were tired of the constant posting about my business, when they frankly didn’t care.
I know this because I had already tried to recruit them!
This is why a Fan Page was a breath of fresh air for me. It allows you to separate your personal life from your business life.
Now that I’ve separated all of my business and personal stuff, it’s been great!
Lead and Sale Generation
Fan Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.
Now what does that mean in the context of a healthy business?
Well, I personally add almost 20 new fans every week to my Page.
Pretty cool, right?
These people aren’t random strangers that I go in and add to my page either. They have to physically “like” my page themselves, which makes them a higher quality prospect from the get go!
That wouldn’t be possible using a personal profile, because it’s capped. It’s also full of your friends and family and probably a lot of people that don’t like network marketing, let alone your opportunity.
The bigger you grow your Fan Page audience, the more leverage you will have.
Those will be all people you can promote stuff to and share value with, in the context of network marketing and direct sales.
Building an Asset
The real advantage of having a Page is that you’re building an asset with tremendous leverage.
Once you’ve set up your engagement strategy, you can walk away and your business will essentially work on autopilot.
Compare that to a personal Profile, where you have to constantly post new stuff (that’s only going to annoy your friends and family), and it’s gone in the blink of an eye, likely without gaining much traction or interest.
Plus, other network marketers you’ve friended are probably doing the exact same thing as you too, so you’re basically just spamming each other, and everyone cancels each other out.
So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or out at a baseball game…
You get the idea.
The posts I share on my Page are planned well in advance.
In fact, I always have days, even weeks, of posts scheduled and ready to go.
And they’ll go out without me even being at the computer.
You can’t do this on a personal Profile, which only allows for real-time updates.
On top of that, I generate those a number of fans every week, without having to hover over my Page constantly.
Most importantly, I’m able to run ads on my Page that generate leads, sales, and new business recruits on autopilot.
That’s the power of a Page: you’re able to leverage Facebook’s industry-leading advertising platform.
It’s the last strategy, and it’s my favorite because it’s 100% passive.
In fact, there is no way I could produce the results I do just using my personal Facebook Profile.
I generate several leads per day…and it happens almost 100% on autopilot.
Now, that doesn’t mean I don’t work my business, but…
I’m working on my business as opposed to in my business.
I don’t have to worry about going out and finding people or sending spammy messages on Facebook anymore because people find me!
Reclaim Your Life
When I took my business online, and started recruiting on autopilot, I was finally able to build my business without having to pester friends and family, and without having to talk to strangers in public places.
Now I can enjoy life in public like a normal human being.
All because it’s already happening passively on the Internet!
You ARE a Leader!
The final thing I’ll say is this…
If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you’re up to something bigger.
And that bigger thing can, in fact, be that you’re building a legitimate business Page—you’re building an asset, you’re generating leads and followers, and you’re doing it passively.
When people in the network marketing space see that, they’re going to be impressed and they’re going to want to know what you’re doing.
In fact, people in any business will want to know what you’re doing!
All of a sudden, you become interesting and attractive in a different way.
It’s not about your company, it’s not about your products or services…
It’s about what YOU, as an individual, have to offer.
That’s going to be what takes you to the next level in your network marketing business.
Ready to grow your fanbase and master passive recruiting?
Then you need a proven system to follow.
So if you’d like to see example Page posts, which you can model for your business to explode your audience, increase your reach, and engage your fans…
To cap off, here are the biggest things to take away from this training:
1. A Facebook Fan Page is the way to go if you’re looking to build your business long term.
2. Spamming your company link ANYWHERE is a big no no…That includes in a status update, on your profile page, in groups, or through a message. It’s a turn off that repels the people you’re trying to attract.
3. Your primary company does not matter. You are not trying to brand your company. You need to brand YOU.
4. Remember the algorithm! If people like the content you provide, Facebook is going to put you in front of more people. (How do you know if people like your content? They’re liking and sharing it.)
Facebook IS a very powerful tool that, when used professionally and in the right way, it can help to create huge momentum in your business.
I hope you find the same success I’ve been able to find in building my business through Facebook and I am look forward to seeing you in the online recruiting video series!